[학위논문_박사] 대학기부자와 자선기부자의 기부행동 결정요인에 관한 실증연구 / 김주원(2005, 성균관대 대학원)

• Since 1970's in America, the research of non-profit sector has been actively initiated and made under the title of non-profit organization, social welfare or their similar themes as a traditional study, which emerged as the core task of social scientists. But Korea has not readily developed this kind of study of non-profit marketing and furthermore, actually there are few studies on donation culture.